Journalism and Mass Communication : A

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Early communication modes

Key concepts in communication and Mass Communication:

• Indian perspectives

• Others perspectives 

Media and Everyday Life:

• Mobile phones

• Radio/FM

•  Television

•  Ring tones

•  Social Media

• New Media

• Facebook

• Twitter

• Discussions around mediated and non mediated communication

Mass Communication and its Process :

• The Oral tradition

• Written language

• Development of printing

• Newspapers

• Books

• Short history of newspapers and other periodicals

Mass Communication Models :

• Transmission models

• Ritual or Expressive models

• Publicity Model

• Reception Model

Discussions on the three major paradigms in the study of Mass Media effects:

• Direct Effects

• Limited Effects : Individual Difference Theory, Personal Influence Theory

•  Cultural Effects : Agenda Setting, Spiral of Silence, Cultivation Analysis

• Critique of the effects Paradigm and emergence of alternative paradigm

• Contemporary media environment

• Acquire the dynamics and analytical aspects of Mass Communication.

Mass Media Theory:

• Normative Theories of the Press

• Major theories of Mass Communication

• Propaganda and Mass Society Theory